André Wiringa is traveling around the world to spread Reverse Thinking. You’ll find a selection of his keynotes and workshops on this page. Do you want to invite André to give an inspirational keynote during your conference or event, and get your audience inspired? Just let us know.

Trainer Network Event – New York

Date: 26/02/2019

Time: 15:00 - 16:30

Location: Manhattan, New York City (USA)

Casting Days | Keynotes

Trainer Network Event – New York

We work for mainly hospitality, retail and automotive clients. Our core team consists of 85 highly talented Experience Engineers, based in Amsterdam, Dubai, Frankfurt, Minneapolis & San Francisco. Furthermore, we work with a growing network of licensed trainers and consultants around the globe. Since we are growing, we are looking for the following ‘Experience Engineers’ to reinforce our core team:

  • (Senior) Trainer/Consultants
  • Freelance Trainer/Consultants

During the meetup event, also aspiring Freelance/Licensed Trainers are very welcome to reinforce our Trainer network. During this informal 2-hour meetup with drinks, our CXO Andre Wiringa will share information about our purpose, vision, and culture.

Trainer Network Event – Singapore

Date: 12/03/2019

Time: 16:00 - 17:30

Location: Singapore

Casting Days | Keynotes

Trainer Network Event – Singapore

We work for mainly hospitality, retail and automotive clients. Our core team consists of 85 highly talented Experience Engineers, based in Amsterdam, Dubai, Frankfurt, Minneapolis & San Francisco. Furthermore, we work with a growing network of licensed trainers and consultants around the globe. Since we are growing, we are looking for the following ‘Experience Engineers’ to reinforce our core team:

  • (Senior) Trainer/Consultants
  • Freelance Trainer/Consultants

During the meetup event, also aspiring Freelance/Licensed Trainers are very welcome to reinforce our Trainer network. During this informal 2-hour meetup with drinks, our CXO Andre Wiringa will share information about our purpose, vision, and culture.

Trainer Network Event – Cape Town

Date: 27/03/2019

Time: 16:00 - 17:30

Location: Cape Town, South Africa

Casting Days | Keynotes

Trainer Network Event – Cape Town

We work for mainly hospitality, retail and automotive clients. Our core team consists of 85 highly talented Experience Engineers, based in Amsterdam, Dubai, Frankfurt, Minneapolis & San Francisco. Furthermore, we work with a growing network of licensed trainers and consultants around the globe. Since we are growing, we are looking for the following ‘Experience Engineers’ to reinforce our core team:

  • (Senior) Trainer/Consultants
  • Freelance Trainer/Consultants

During the meetup event, also aspiring Freelance/Licensed Trainers are very welcome to reinforce our Trainer network. During this informal 2-hour meetup with drinks, our CXO Andre Wiringa will share information about our purpose, vision, and culture.

Keynote Swiss Hotelier Association – Reverse Thinking Philosophy

Date: 10/04/2019

Location: Zurich

Hospitality | Keynotes

Keynote Swiss Hotelier Association – Reverse Thinking Philosophy

Guest Lecture “Reverse Thinking” Atheneum College Hageveld

Date: 07/02/2019

Time: 12:40

Location: Heemstede, The Netherlands

Keynotes

Guest Lecture “Reverse Thinking” Atheneum College Hageveld

Customer Happiness Summit 2018 Dubai

Date: 18/10/2018

Location: Dubai, United Arab Emirates

Conferences | Keynotes

Customer Happiness Summit 2018 Dubai

The Customer Happiness Summit 2018 is a cross-sector conference that will focus on the singular agenda of enabling organizations to define, learn & deliver customer happiness effectively, reliably and consistently. It will be 8 hours of loaded content & 9 advanced sessions mixing panel discussions, case studies, workshops, interactive sessions & talks by celebrated customer service professionals to help businesses grasp the picture of the modern connected customer & chart strategies on how to leverage technology, data & human resources to deliver superior customer experience.

The Customer Happiness Awards is an initiative to recognize & felicitate organizations that have successfully implemented superior customer service strategies & delivered customer happiness par excellence. The award winners will be selected by an accomplished panel of judges comprising of customer centric professionals from Dubai & around the world.

EPIC Leadership Keynote @ Hospitality Day 2018

Date: 09/10/2018

Location: Rimini, Italy

Hospitality | Keynotes

EPIC Leadership Keynote @ Hospitality Day 2018

EDGE Day Reverse Workshop – Dubai

Date: 02/10/2018

Location: Dubai, United Arab Emirates

Keynotes | Workshops

Keynote Reverse Thinking @ Luxury Collection Tel Aviv

Date: 18/07/2018

Location: Tel Aviv, Israel

Hospitality | Keynotes

Keynote Reverse Thinking @ Luxury Collection Tel Aviv

Trends & Opportunities in MICE – Hyatt Hotels & Resorts Dubai

Date: 03/07/2018

Location: Dubai, United Arab Emirates

Hospitality | Keynotes

Trends & Opportunities in MICE – Hyatt Hotels & Resorts Paris

Date: 05/06/2018

Location: Paris, France

Hospitality | Keynotes

Trends & Opportunities in MICE – Hyatt Hotels & Resorts Paris

Reverse Customering Masterclass by Joe Pine & Andre Wiringa

Date: 26/04/2018

Time: 10:30 - 16:30

Location: Amsterdam, The Netherlands

Automotive | Care | Hospitality | Keynotes | Retail | Telecom | Travel

Reverse Customering Masterclass by Joe Pine & Andre Wiringa

There are no markets; there are only customers! Therefore, we must stop marketing in all of its manifestations. Think reverse and start customering…

Join this unique Masterclass about Reverse Customering by Joe Pine & Andre Wiringa, which combines world-class speakers with hands-on breakout sessions. Meet up with executive leaders and experience experts to learn new ideas and accelerate the experience for customers within your organization.

Masterclass Overview

Today’s rapidly evolving and competitive Experience Economy changes the way we lead, learn and interact. We must go beyond mere goods and services to stage experiences for our customers — true, distinctive, engaging experiences that are memorable, personal, and generate time well spent.

But we cannot do that unless we take into account the individual, living, breathing customer. For experiences happen inside of people; they are the reaction people have to the events staged outside of them. Every experience is co-created between consumer and producer in a sensory-filled, dramatically structured, soul-enchanting dance of engagement.

Once we see that we can finally cease treating customers as part of some market out there, somewhere, and instead regard them as the unique individuals they are. In fact, we must recognize the undeniable fact that there are no markets; there are only customers! Therefore, we must stop marketing in all of its manifestations. Think reverse and start customering…

What You’ll Learn

You’ll be inspired by main stage sessions from Joe Pine and Andre Wiringa. During several educational and interactive breakout sessions you’ll directly translate learnings to your organization. Main topics:

  • There are no markets, only customers! Therefore, we must stop marketing and start customering;
  • Mindshift: from multiple customers in a market to multiple markets in a customer;
  • The nature of true, distinctive experiences – co-created within each individual person;
  • From a product-centric to customer-centric organization. How to reverse engineer your organization by applying the ‘5D’ approach and go beyond customer satisfaction.

What’s Included?

  • Series of 2 Masterclasses and break-out sessions by Joe Pine and Andre Wiringa
  • Copy of the books ‘The Experience Economy, Updated Edition’ from Joe Pine and ‘Start Reverse – Go Beyond Customer Satisfaction’ from Andre Wiringa, signed by the authors!
  • All location costs during the Masterclass (incl. valet parking)
  • Shuttle from Amsterdam Schiphol Airport
  • Lunch, drinks & snacks

Join this Masterclass with Joe Pine & Andre Wiringa and register NOW for only € 395*!

(* including a € 200 Early Bird discount until April 1, 2018 – Regular price € 595)

Reverse Keynote @ Microsoft Seattle

Date: 15/03/2018

Time: 09:00 - 17:00

Location: Seattle, USA

Keynotes

Reverse Keynote @ Microsoft Seattle

Reverse Keynote at HORESTA Årsdag 2017 in Denmark

Date: 16/11/2017

Location: Århus, Denmark

Hospitality | Keynotes

Reverse Keynote at HORESTA Årsdag 2017 in Denmark