Start Reverse (book)Launch Singapore


    Date: 11/10/2019

    Time: 16:00 - 18:00

    Location: SKAI Bar Singapore

    Automotive | Care | Hospitality | Keynotes | Retail | Telecom | Travel

    Wouldn’t it be wonderful? A world where customers experience that they are truly the starting point of everything? Where co-workers can be themselves, shine, are set up for success and therefore love their company? Where processes are there to serve? In the end, we are all customers. We believe that it is time to change the way we lead, learn, interact and design. It is time for Reverse.

    We are delighted to officially launch ‘START REVERSE’: the book, philosophy and more on October 11th at the SKAI Bar in Singapore. During the event we will also proudly launch the brand new partnership between Performance Solutions & CET Academy / Ngee Ann Polytechnic!

    Join this unique ‘Start Reverse’ launch hosted by André Wiringa (the Author of Start Reverse) & CET Academy at the SKAI Bar situated on the 70th floor of Singapore’s acclaimed Swissôtel The Stamford!


    André Wiringa is traveling around the world to spread Reverse Thinking. André guides organizations, leaders and teams on their way to lasting change, sustainable impact and more relevance. He is passionate about game changing, steward leadership, engagement and (customer) experience that turns co-workers and customers into raving fans. The reverse approach has been applied by and to numerous leading European and global brands, including (in alphabetical order) Accor Hotels, Adidas, British Airways, Calvin Klein, citizenM Hotels, Emaar Hospitality Group, IKEA, KLM Royal Dutch Airlines, KPN, Mazda, Nespresso, Nike, Nokia, Le Pain Quotidien, Renault, Schiphol Airport, The Student Hotel, Tommy Hilfiger, Worldhotels, and many others.

    What can you expect?

    Meet up with other (executive) leaders and experience experts to get inspired, learn new ideas and learn more about the possibilities concerning Start Reverse trainings for your team through CET Academy / Ngee Ann Polytechnic to accelerate the experience for customers within your organization.

    • 16:00 Welcome & start of the program with André Wiringa & CET Academy / Ngee Ann Polytechnic
    • 16.30 Official launch of Start Reverse (The Book)
    • 17:10 Official launch of the partnership between Performance Solutions & CET Academy / Ngee Ann Polytechnic
    • 17:20 Drinks & Networking and receive a signed copy of the Start Reverse Book as a take away!


    This is an invite-only event. Do you want to join the (book)launch? Please request an invite-link via